GOORAMA!

If you’re a graphic designer, you know that creating beautiful lettering is a tedious task. Anyone who’s ever taken a lettering course in college knows that becoming one with the alphabet is an absolute must if you plan on passing, and learning to bring letters to life is essential if you want to get hired later on.

Some of the most recognizable logos in the world are feats of lettering magic. When you think of Coca-Cola, you undoubtedly envision swirling white text on a red background. When Google comes to mind, the brand’s classic font and primary colors occupy your mind’s eye. Luckily for designers, these logos can now be created digitally — but there’s one artist who prefers to recreate them the old-fashioned way.

Illustrator Seb Lester has a knack for turning things that we gloss over every day into works of art that command our attention.

YouTube / Data Radar

It takes real skill to reimagine ubiquitous imagery, and it’s something that Lester does well.

YouTube / Data Radar

To watch this artist breathe new life into some of your favorite logos, check out the video below:

While designing with digital tools requires immense skill, there’s something particularly interesting about watching someone use basic tools to get the same results. Achieving digital precision with two steady hands is no small feat.

And there’s way more where that came from, so if you want see the rest of Seb Lester’s work, be sure to check out his website.