When Fashion Meets Vodka: An Absolut Campaign Retrospective
1. Absolut and British fashion designer Kitty Joseph are currently collaborating on a special collection to mark the brand’s new “Originality” bottles.
Here’s a video showcasing Joseph’s work — which mimic the special “Originality” designs, each featuring some cobalt blue (Absolut’s signature color) liquid dribbled into the molten glass during each bottle’s formation. There are 4 million “Originality” bottles total, each unique in their own special drippy way.
3. The collection includes lots of chunky, fun accessories. The glasses, in particular, are epic.
4. Absolut has been collaborating with fashion brands on ads since the late ’80s, because chainmail chic was a thing back then.
AND IT STILL IS, just fyi.
6. I don’t know why this lady is laughing but she’s quintessential early ’90s glamour.
8. From Absolut’s 1991 fashion-focused ads. Doesn’t Naomi Campbell (on the far left) look thrilled by her ensemble?
9. Some important menswear moments, by which I mean there’s a PONCHO in the mix. You could smuggle a lot of Absolut bottles into a club* under than ensemble.
*or, you know, on the Subway.
10. Also, COWBOY BOOTS.
11. From the 1994 ads, I’m pretty sure this is former Real Housewife of New York Kelly Killoren Bensimon. Which is fantastic.
12. Helmut Newton shot top model Kristen McMenamy in a stunning series of black & white photos.
13. All the era’s big designer names featured: here’s John Galliano, Azzedine Alaïa and Helmut Lang.
17. Herb Ritts shot Absolut’s ad collaboration with Versace, which saw Kate Moss frolic in an ice hotel.
19. This guy is also just hanging out in his undies on an armchair carved from ice.
20. Tom Ford later offered up his best take on “blue steel.”
21. And, during his tenure as Gucci’s creative director, worked with Absolut on a fun, foam party-themed campaign. Look at those embellished jeans, and fall in love.
23. In a special exhibition with i-D magazine and the Barbican Museum in London, designers worked on Absolut shoes.
And then stored them in a fridge, I guess. (That’s the sort of thing Vivienne Westwood would do.)
24. Collaborated with makeup brand MAC.
26. Tiaras!
These ads actually relate to the city of Dallas and beauty pageant contestants respectively, but let’s just pretend they refer to the classic and most fashion forward soap operas instead.
28. And once they partnered with Kate Spade on a clear plastic poncho.
29. Important figures in the fashion industry also warranted their own Absolut shout out. Here’s Simon Doonan and Cosmopolitan editor Helen Gurley Brown.
30. Quilting is always fashionable — this from Absolut’s classic “Americana” ad series.
32. Also, cartoon rabbits.
33. Many Absolut campaigns have also worked with more tradition visual artists. Ori Hefmekler famously recreated classic paintings with an Absolut twist for the brand.
Read more: http://buzzfeed.com/alexrees/when-fashion-meets-vodka-an-absolut-campaign-retrospective
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