News agencies trick us with ads that look like stories. Now it’s time to turn the tables…

Increasingly common online is the practice on news sites of posting stories that seem like typical reportage, but are sponsored, and therefore have a very specific and biased message. This is called “native advertising,” and John Oliver had a good deal to say about it on his recent show.

After his illuminating and entertaining 10-minute rant, he made a suggestion: If news agencies are going to put ads in their reports, we should also have reports in our ads.

The whole video below is worth watching, but it’s set to just play an example of Oliver’s brilliant innovation in television commercials…

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