‘Kony 2012’ Sequel ‘Move’ Explores Rise and Fall of the Viral Phenomenon

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Invisible Children, the non-profit behind “Kony 2012,” has released a candid 30-minute documentary looking at the rise and fall of the most viral video the Internet has ever seen.

The film feels familiar, featuring the same quick editing and emotional testimonies as found in “Kony 2012.” You’ll likely be surprised by the candor with which the controversies surrounding “Kony 2012” — such as co-founder Jason Russell’s psychological breakdown, and the discussions of whether the organization and film are scams — are addressed.

The 30-minute documentary ends with a call to rally world leaders in Washington, D.C. on Nov. 17, two weeks after the presidential election, demanding the power holders follow up on their promises to capture Joseph Kony. The 10 leaders mentioned hail from the United States, African Union, United Nations, European Union, International Criminal Court, and several individual African countries, including Uganda, Democratic Republic of the Congo, South Sudan, Central African Republic and Sudan.

Unlike “Kony 2012,” which focused on the atrocities committed by Joseph Kony and his Lord’s Resistance Army, the majority of “Move” focuses on the Invisible Children movement as the “Kony 2012” campaign nears its ending date of December 2012.

“This is the story of a group of millennials from around the world trying to do something big to play our part to end a war,” the film says. “For nine years, Invisible Children has been trying to prove that all life is valuable and equal by telling the story of how it hasn’t been treated that way in central and east Africa.”

According to “Move,” the goal for “Kony 2012” had been to reach 500,000 views by the expiration date at the end of 2012. “Kony 2012” was viewed 1 million times in under 36 hours. But success had its technical hurdles — the non-profit’s website wasn’t built to sustain the amount of concurrent pageviews it was receiving, so the communications team resorted to Tumblr to post updates — and more fundamental challenges.

Addressing his very public mental breakdown in late March, a seemingly healed Russell apologizes to those affected.

“I’m so sorry to the thousands of people who were confused, who were scared and who didn’t trust us anymore because of what happened, and I still live with that every day,” Russel says. “The name of the campaign around ‘Kony 2012’ was ‘Stop at Nothing’ and we had to prove that that’s possible. We’re still proving that today. That we will move forward. We will still pursue the capture of joseph kony and his top commanders.”

The boy Russell first met nine years ago, Jacob, also shares the self-doubt he experienced coinciding with Russell’s struggles.

“What if he had not see me? What if he had not met me? Would he still be going through the same pain?,” Jacob asks.

“Move” highlights the campaign’s successes, which, in addition to the film’s spread, include the May arrest of Caesar Achellam, one of Kony’s close affiliates.

Invisible Children notes it’s still working to stop Kony and his forces, spreading flyers around the Democratic Republic of the Congo and the Central African Republic, in the region the LRA leader is believed to be currently operating.

How do you think the “Move” compares to “Kony 2012”? Let us know in the comments below.

Read more: http://mashable.com/2012/10/08/kony-2012-move/

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