Ingenious humanitarian effort adorably and creatively motivates South African children to wash with soap

An organization called Blikkiesdorp 4 Hope, in partnership with ad agency Y&R, began an initiative several months ago called Hope Soap, which has dramatically improved hygiene and thus reduced disease in Cape Town’s Blikkiesdorp community by getting the kids to wash their hands and bathe with soap.

Distributing the soap is relatively easy, but check out how they get the kids to actually use it…

(via Ads of the World)

Read more: http://twentytwowords.com/ingenious-humanitarian-effort-adorably-and-creatively-motivates-south-african-children-to-wash-with-soap/

2 responses to “Ingenious humanitarian effort adorably and creatively motivates South African children to wash with soap”

  1. misty says:

    If I hit the lottery, Im gonna donate an ass load of money to this cause. Its fantastic.

  2. Jake says:

    As a recovering germaphobe, I love this idea! It’s so smart and sweet, really.

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