How A Couple From Middle America Became A National Sensation And A Target For Criticism

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A new technology developed by Idaho couple Scott and Julie Brusaw could, in theory, create a lot of jobs, save us tons of money, and spare the planet some extractive misery. For all those reasons — and because it’s imaginative and designed to serve the greater good — I’d love to see us explore it further. But as you’ll see below, there are naysayers out there who are quick to call out all the reasons this technology can’t work.

My hope and disappointment aside, isn’t this the sort of big thinking and innovative problem-solving we need now more than ever?

Here’s the video that’s been sparking imaginations across the country.

Sounds exciting, right? Well, here’s a (kinda condescending) video rebuttal of solar roadway technology.

What we have here is a battle of theory with unknowns on both sides. The Brusaws present a theoretical solution to a number of issues, and they’re challenged with theoretical hole-poking that in several respects is important to consider.

But what I find to be inspiring and worthwhile is that the Brusaws are actually seeking the answers to those unknowns. The problems they’re trying to tackle — clean energy and job creation among them — are nothing to scoff at.

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