Google Launches ‘Search As You Type’ Pilot Program for Merchants

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Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query.

Called “Search as You Type,” the initiative is aimed at AdWords advertisers. Google has so far partnered with two brands — Hasbro and Lowe’s — for the program. In the example below, someone starting to search “transformers” on Hasbro’s site will see various Transformer products.

Google is providing Search As You Type for free for the first 25 million searches annually. After that, licensing fees kick in.

Image via iStock, Hillary Fox

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