Dove’s Emotional Super Bowl Ad Will Make You Want To Hug Your Dad (Video)

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Everyone knows that Super Bowl commercials are a huge deal — in fact, for some, the commercials are the only reason they tune into the annual football facedown.

This year, Dove released its commercial online before the actual game, making them the first-ever company to do so.

The commercial, which advertises the company’s men’s line Men + Care, features children young and old simply saying the word “Dad” or “Daddy,” paired with nostalgic shots of the children interacting with their fathers.

This ad is, in a way, on par with Dove’s famous “Real Beauty” campaign in that it appeals to the emotional side of the viewer; it’s intimate and exceptionally powerful in its simplicity.

The ad also serves to promote the company’s #RealStrength campaign, which, according to marketing director Jen Bremner, aims to “showcase and to highlight through social channels what it looks like to be a modern man.”

Sentimental and personal, this commercial isn’t just an ad, it’s a conversation starter.

Check it out up top — and maybe even pass it along to your own dad.

He’ll be thankful for it — and, as always, for you.

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