Demi’s ‘Really Don’t Care’ Music Video Teaser Is One Big Pride Party
Mashable got an exclusive sneak peek of the video, along with Lovato’s explanation of its LGBT-infused theme, in the teaser (below). The video debuts simultaneously at 5 p.m. ET on June 26 on MTV, MTV Hits, Logo TV, MTV.com, LogoTV.com, VH1.com and Vevo.com.
The 21-year-old vocalist filmed the video, directed by Ryan Pallotta, in Los Angeles on June 8 during the city’s annual Pride Parade at which Lovato was the grand marshal.
“The energy was electric and radiates in this video” Lovato said. “For me, ‘Really Don’t Care’ is an anthem that represents being comfortable in your own skin and not caring what others think. Pride defines that.”
The premiere of “Really Don’t Care” on Thursday will lead into Logo TV’s inaugural Trailblazers one-hour TV special (9 p.m. ET), which will honor leaders in the LGBT community, including the cast of Netflix’s Orange Is the New Black,” NBA player Jason Collins and DOMA over-turners Edie Windsor and Roberta Kaplan.
“Really Don’t Care” is the fourth single from her fourth studio album Demi, which she promoted heavily last year with several interactive Twitter campaigns. In 2013, she challenged fans to unlock the video for “Heart Attack,” the first single from the album, by tweeting words from the single along with #UnlockHeartAttack. Last year, she also asked fans to tweet the names of songs on her then-upcoming album in hashtag form. If people tweeted each song title enough, she would let them hear that song for the first time. This resulted in more than one dozen worldwide trending topics.
Previously, Lovato released a lyric video for “Really Don’t Care” (below) featuring Brazilian fans lip-syncing as the song’s lyrics splashed across the video.
This post has been updated to reflect that Lovato’s music video will appear on TV and online simultaneously. A previous version of the post stated that it would air on TV first.
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