GOORAMA!

2. And now we know what it is.

The multi-hyphenate supermodel launched Tyra Beauty, a self-funded, mail-order cosmetics line in the vein of Avon or May Kay. But Tyra’s calling her company an “experience,” a place where beauty and entertainment meet.

3. She calls it “Beautytainment.”

And the sales representatives are called “beautytainers.” The idea is empowerment – Tyra says she’s putting her Harvard Business School education to work to help others be their own bosses.

4. Of course, the products have bonkers names, too.

There’s “2 Minute Tyover,” a contouring stick.

“Smack My Fat Lash,” a mascara named after this infamous moment.

“Suede & Juicy,” a lip color that promises, “Two finishes, two looks, too fierce!”

You can shop Tyra’s “cosmetics experience” and sign up to be a “Beautytainer” at Tyra.com.