Amazon’s First Fire TV Ad Gets Weird With Gary Busey

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Amazon announced it was entering our living rooms in a big way with the Fire TV gaming console hybrid.

And then it introduced Gary Busey.

Amazon released a commercial for the Amazon TV starring Busey, which was strange to say the very least.

The new streaming media player uses voice search, and the ad points out that Busey loves talking to things — but he gets rather frustrated when they don’t listen. The ad also pokes fun at Roku’s lack of voice control, with Busey yelling, “Find Garey Busey!” repeatedly at the device.

Keep being weird, Busey. We dig.

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