Tightrope Walker Defies Death in Heart-Stopping Volvo Ad

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Volvo’s new advertising plan for its line of trucks could give potential customers a case of sweaty palms before they ever get behind the wheel.

The Swedish automaker hired Hollywood stunt director Peter Pedrero to coordinate a daredevil feat that involved two speeding semis, a tightrope and a few moments of pure terror.

Watch and then take a deep breath.

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