Summer is in full swing, and with that means the scorching rays of the sun and (hopefully) repeated applications of sunscreen.
And while you can protect yourself with hats and sunglasses, it can be hard to remember to keep reapplying the lotion especially if you have kids who really couldn’t care less.
But wait! What’s that in the sky? A bird? A plane? It isa bird, but…
It’s crapping sunscreen on everyone down on the beach.
Thanks to Nivea, a sunscreen-crapping robot bird is now an option as well at leastit was entered as a legitimate campaign at Cannes Lions.
Entitled Care From the Air, the campaign you can watch below features a majestic mechanical seagull dropping a load ofsunscreen on kids who need more sun protection.
While the kids in the video seem amused, the jury at Cannes Lion found it, well, crappy.
The idea is that they used a UV cam to find kids that weren’t adequately protected from the sun.
Then they used the remote control tostalk the kid and have the bird let loose some lotion on the unsuspecting subjects, saving the parents from having to do it themselves all while having to explain why a bird crapping on them was a good thing.
This is, without question, at the cutting edge of technology and brand integration, Bartle Bogle Hegarty co-founder and Cannes Lion jury president Sir John Hegarty sarcasticallysaid.
I think actually they’re also teaming up with the Royal National Institute for the Blind,” he continued, “because if you get this stuff in your eyes from the flying seagull, you’ll probably need special attention.
Maybe make sure you’re wearing goggles?
Anyway, the agency in Germany behind the Nivea promotionsaid the PRdepartment of the client doesn’t want PR for it, so they’re not promoting it, which is kind of, well, crappy.
But the video will live in infamy:
Via: Daily Dot
Read more: http://twentytwowords.com/this-robot-seagull-will-literally-crap-sunscreen-on-you-at-the-beach/