“Please, I’ve got my boy in the back” — You know how this gut-wrenching PSA will end, but it still hurts

The New Zealand Transport Agency has released a cinematically impressive and genuinely spine-chilling PSA on the potentially fatal results of speeding.

The ad creates and prolongs a sense of doom and helplessness by stopping time and allowing the drivers to briefly chat about whose fault the accident is before it happens. And then — the end…

(via Adweek)

Read more: http://twentytwowords.com/please-ive-got-my-boy-in-the-back-you-know-how-this-gut-wrenching-psa-will-end-but-it-still-hurts/

One response to ““Please, I’ve got my boy in the back” — You know how this gut-wrenching PSA will end, but it still hurts”

  1. Mik says:

    This wasnt about speeding at all, even if the other driver had been going slower the result would have been not a lot different, the fault lies totally with the guy who should have given way. This is just another police/government propaganda to introduce more speeding cameras.

Leave a Reply

Your email address will not be published.