Interscope’s New Website Relies on Artists’ Social Media Activity

, , , , , , ,

Interscope Records overhauled its website this week, turning it into a Pinterest-style experience that relies on the social media use of its artists and their digital teams.

Twitter, Facebook, YouTube and Instagram activity from the label and such entertainers as Lady Gaga, Eminem, No Doubt, Lana Del Rey and Carly Rae Jepsen drives the new

“By leveraging this activity as the primary content source for our label website, we will always have the freshest, most relevant content available for our fans,” says Lee Hammond, VP of digital for Interscope Geffen A&M.

In addition to merchandise and label news, users will find this type of content on the site:

  • Featured: “A mix of real-time Facebook posts, YouTube videos and exclusive content.”

  • Tweets: “The latest tweets by or about the artist, curated to filter our spam and obscenities.”

  • Music: “The latest music from a particular artist or label on Spotify.”

  • Videos: “A media wall featuring the artist’s most recent videos from YouTube.”

  • Photos: “A mix of artist photos from social networks and Interscope’s exclusive image library.”

  • Users can Like and comment on every piece of content, and can sign in with their existing social accounts.

    Australian agency Autumn 01 designed the site, which is propelled by Arktan’s social-data curation technology and Echo’s Pinboard Visualization Plug-In.

Read more:

Leave a Reply

Your email address will not be published.