How the ‘Wall Street Journal’ Beat NBC’s Olympics Embargo

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NBC paid more than $1 billion for the rights to this year’s Summer Olympics in the United States. With that kind of investment, it’s no wonder the television giant isn’t sharing nice. Meanwhile, a partiality for embargoing video content until tape-delayed primetime broadcasts air has helped make the #NBCfail hashtag a common site on Twitter over the past few weeks.

The geniuses over at the Wall Street Journal, however, have found an innovative workaround: Puppets! Check out the video above to see their makeshift broadcast of American swimmer Missy Franklin’s 100-meter backstroke medal race from Monday.

Did Franklin win gold? You’ll just have to wait for primetime. Or watch this puppet show.

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