GOORAMA!

If you tuned into Super Bowl 50 last weekend, chances are that you, like most Americans, were watching partly because of the game, and partly because of the ridiculous commercials. Companies pay extremely large amounts of money to have their ads seen on Super Bowl Sunday, and this year was no exception.

But one commercial was much more salient than the rest. Using imagery that we can all understand, the No More campaign raised awareness of something that shatters thousands of lives every year. In a sea of silly, puppy-filled commercials, this ad highlighted the subtle signs of domestic violence and sexual abuse that we all need to watch out for.

This ad isn’t just moving. It’s important. This is an issue that we must address before domestic abuse ruins another family and claims another life.