Bud Light Buys Up Most of the Super Bowl Ad Searches

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Anheuser-Busch Cos. Budweiser and Bud Light beers are on tap Friday, June 13, 2008, at Hammerstone’s bar in St. Louis.
Image: Whitney Curtis/Associated Press

Regardless of which Super Bowl ad you search on Google, there’s one brand that keeps popping up: Bud Light.

The giant beer brand has not only bought up all the Google searches for “Super Bowl ad,” but also for ads from specific advertisers.

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When you click through the Bud Light ad, it sends you to the brand’s YouTube channel. The channel features teasers for Super Bowl ads starring Arnold Schwarzenegger and Don Cheadle.

Meanwhile, Volkswagen has purchased the term “Super Bowl” on Google. The ad directs users to VW’s Super Bowl ad teaser, which was up to about 1.5 million YouTube views on Monday morning.

Bud Light appears to have bought many Super Bowl ad searches on Bing as well, while VW has purchased others. Some gaps exist, including Doritos, which has no paid ad searches on Bing; but Doritos, VW and Bud Light each bought ads against the Google search for “Doritos Super Bowl ad.”

Google claims that the searches for “Super Bowl commercials” are also double what they were at this time last year.

As David Melamed, founder of marketing firm Tenfold Traffic, also points out another new wrinkle to paid searches this year: Ads for Bud Light, Jaguar and Axe also promote their hashtags (#UpForWhatever, #GoodToBeBad and #KissForPeace, respectively) within their paid search ads.

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